Regional Marketing Manager

Our client is a leading international luxury fashion brand, they are now looking for a high caliber to join their marketing team in Hong Kong.

Summary

• HK, Macau and Taiwan markets
• 60% retail marketing, 40% PR/Event/CRM marketing

Job Responsibilities

• Develop and implement comprehensive marketing plans and strategies to drive foot traffic and sales in retail stores.
• Conduct market research to identify customer preferences, trends, and competitors' activities to implement marketing strategies.
• Develop join-promotion, pop-up, in-store VIP event with shopping mall and business partner
• Maintain strong relationships with media partners, and external agencies to support marketing initiatives.
• Manage and execute marketing campaigns, including print, digital, social media, email marketing, and direct mail.
• Monitor and analyze campaign performance metrics, such as sales data, customer feedback, and ROI, and adjust strategies as needed.
• Work closely with merchandising teams to ensure effective product placement and optimize visual merchandising strategies.
• Collaborate with sales teams to develop promotional pricing strategies and coordinate sales events and promotions.
• Collaborate with the creative team to develop compelling in-store displays, signage, and promotional materials.