• Develop and implement an e-commerce strategy and tactical plan towards the business objectives
• Generate regular reports and provide insights to management regarding the effectiveness of e-commerce strategies and initiatives
• Plan and execute all digital marketing, including marketing database, company website, and social media campaigns (FB/ IG/ YOUTUBE)
• Identify trends and insights, and optimize spend and performance based on the insights
• Align, leverage, and distribute the regional digital marketing campaigns, including digital marketing materials to the regional offices (Hong Kong, PRC, Taiwan, Singapore, Philippines, Thailand, Vietnam and Malaysia)
• Responsible for different social media or digital platforms (i.e. Facebook, Instagram, YouTube, Google etc.) on content development, execution, data analysis, strategy for growth etc.
• Manage digital marketing budget

• Manage premium quality of POS communication according to different touchpoints and the implementation of trade marketing and consumer activation plan 
• Gather consumer insights, sales data, consumption statistics and visibility plan to identity campaign success, execution effectiveness, live photos and learnings 
•  Work closely with the Brand Marketing, Headquarter team, Agencies and Sales Managers to understand and implement global POS guidelines that meet local needs
• Participate and support in the planning and execution of brand campaigns
• Support on brand design and execution of the highest quality across channels, campaigns and events. Follow up to ensure the placement in line with expectation and review its effectiveness.
• Provides day-to-day advertising campaign implementation support to the Brand Manager, while in close contact and collaboration with Media Agency.

Programming and Channel Management

• Develops and executes the channel strategy and content programming such as Instagram, Facebook, YouTube, Threads and website
• Defines the strategy and programming according to the local marketing calendar, adhering to global standards with SEO, connected user experience, and driving conversion down the funnel

Storytelling, Content Creation & Production

• Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy
• Creates and curates engaging and innovative content that excites and inspires evolving consumers

Creator & Influencer Network

• Develops and builds earned social network to increase content to be seen opportunity through platform outreach from always on to tactical project approach

eDM Management:

• Assist in developing and executing email marketing campaigns, including:

• Scheduling and sending eDM campaigns

• Monitor performance metrics (open rates, click-through rates, conversions, etc.) and optimize campaigns accordingly.

Data Analysis:

• Collect, analyse, and interpret data from various digital platforms (website, social media, email, etc.).

Project:

• Plan, design, and implement the project.

• Liaise with both internal and external parties to conduct the task.

• Analyse, monitor, and evaluate the project.

• Handle inquiries from different parties.

• Support ad-hoc tasks from other teams.

Miscellaneous:

• Assist in the planning and execution of other digital marketing initiatives as needed.

• Provide support to the broader marketing team as required.

• 支援行銷及銷售部運作

• 外出到訪指定客戶

• 資料輸入及準備每月報告

Job Responsibilities:

eDM Management:

• Assist in developing and executing email marketing campaigns, including:

• Scheduling and sending eDM campaigns

• Monitor performance metrics (open rates, click-through rates, conversions, etc.) and optimize campaigns accordingly.

Data Analysis:

• Collect, analyse, and interpret data from various digital platforms (website, social media, email, etc.).

Project:

• Plan, design, and implement the project.

• Liaise with both internal and external parties to conduct the task.

• Analyse, monitor, and evaluate the project.

• Handle inquiries from different parties.

• Support ad-hoc tasks from other teams.

Miscellaneous:

• Assist in the planning and execution of other digital marketing initiatives as needed.

• Provide support to the broader marketing team as required.

Responsibilities:

• Strategize and Develop Integrated Communications Plan
• Develop a cohesive, omnichannel communications strategy that aligns with our brand vision and business objectives
• Manage the editorial calendar to ensure a steady flow of engaging, relevant content across all channels
• Analyze industry trends, competitor activities, and customer insights to inform the content strategy and maximize impact
• Collaborate with the marketing, creative, and analytics teams to ensure consistent brand messaging and measurement of content performance
• Conceptualize, write, and edit high-quality content for our website, blog, social media, email newsletters, and other digital/offline channels

Job Duties:

to assist in planning and implementation of environmental activities;

to vet, process and monitor applications for funding and payments

to handle duties related to publicity and promotion;

to liaise with stakeholders and organisations;

to coordinate with contractors.

• Provide logistics support to assist with the supervisor and the team to co-ordinate with the partners for pre-event preparation, on-site arrangement, and post-event communication. 

• Liaise and co-ordinate with partners, vendors, sponsors, and internal teams to ensure alignment. 

• Provide timely updates of event details to the supervisor. 

• Prepare promotional materials and collaterals before the events. 

• Collect and analyze feedback from the attendees through survey. 

• Provide clerical support, including data entry, document preparation and filing. 

• Maintain event files and documentation for future reference. 

• Other ad hoc duties as assigned. 

• Provide support for engagement activities, database maintenance and related web research work

• Provide support to the team in systematic record management and online information update

• Support the team on shareholders engagement, sponsorship and related research work

• Prepare & coordinate corporate collaterals and communication materials

• Assist to implement various PA programmes and event management  

• Provide support in media communications and perform daily media monitoring

• Assist in cross-team support and ad hoc tasks as required  

• Perform general administrative duties if needed

• 支援行銷及銷售部運作

• 外出到訪指定客戶

• 資料輸入及準備每月報告